Collective Thought Media engaged with The Newport Hotel Collection and Discover Newport to create a 13 part hotel and lifestyle marketing video series.
Challenge: Create all new video and photography assets for the Newport Hotel Collection, a newly formed marketing collaborative for Newport, Rhode Island hotels and inns with 20 or more guest rooms. Photo and video coverage for each of the dozen properties had to be consistent, although there was a wide variety between hotels in regards to size and features. Additionally, Collective Thought Media was tasked with creating lifestyle & tourism video content around Newport, RI that showcased the popular area attractions and restaurants.
Solution: Working alongside Discover Newport’s creative team, Collective Thought Media was responsible for moving the project through creative direction, production management and post-production. By helping the NHC develop long and short term goals for their video marketing, Collective Thought Media crafted a unified approach to completing the project, which had over a dozen deliverables. The creative vision was crafted around showcasing each properties unique aspects, while creating a similar branded feel to each finished video. Moving beyond simple video tours, the goal was to showcase the small details, human interaction and lifestyle aspects of each property.
In addition to the hotel property content, Collective Thought Media also suggested a two day lifestyle shoot around Newport, RI with 5 actors, a stylist and a hair and make-up artist. Footage from the two day lifestyle shoot was to be incorporated into the hotel videos, as well as separate marketing videos designed to showcase Newport, RI as a tourism destination.
CLIENT: NEWPORT HOTEL COLLECTION
LIFESTYLE DAYS: 2
TOTAL PRODUCTION DAYS: 12
STILL PHOTOGRAPHERS: 1
DELIVERABLES: 22 EDITS
MONTHS TO COMPLETION: 3
CAMERA OPERATORS: 2
DRONE PILOTS: 1
EDITING HOURS: 75
Details: Collective Thought Media took on the project understanding that efficiency in communication, execution and scheduling would be critical. With over a dozen separate contacts and locations to manage, Collective Thought Media created an online questionnaire form that each hotel manager or marketing director could fill out. This questionnaire gave Collective Thought Media and the project collaborators all of the important information for each property in a single online location.
Working closely with Discover Newport’s marketing and creative staff, Collective Thought Media completed all necessary pre-production within 30 days from the start of the project. Collective Thought Media utilized the online project management tool AirTable to schedule, track and share the status of the different shoots. Additionally, a dedicated still photographer was scheduled for each of the hotel shoots, in order to capture updated & consistent photography of all locations.
Hotel properties included in this project: