Video marketing is quickly becoming a popular tool for businesses to reach and influence consumers. A recent study showed that 97% of smartphone users watch videos daily and are more likely than text or image posts to be shared. With the rise in mobile usage, video has become the most effective way for businesses to communicate with consumers and drive leads.In this blog post, we outline why using video marketing is so beneficial for your business in New England. To begin, let’s take a look at why video is such an important part of your marketing strategy.
Video Marketing Is Effective
Video is more effective than any other form of digital marketing for a few reasons. First, it’s a visual medium that uses past experiences to inspire future actions. Brands that understand this process can create compelling commercials that inspire action. Second, video is high-ROI. High-ROI digital marketing means that a certain number of impressions will likely yield a certain number of sales. For example, the same number of views on YouTube lead to 2.6x as many sales versus 2x as many sales with Facebook. Third, video is a cost-effective way to reach out to many people at once. You might be limited by the capacity of a single email list or a single ad in a magazine. But you can reach millions of viewers via various digital platforms with just a single ad.
Video Is Personal
Visual media is something humans are especially drawn to. Unlike digital ads where words are the focus, video lets you tell stories, engage your audience, and connect with people on a personal level. Unlike digital ads, where you’re typically just trying to get people to buy something, you can share your story to inspire your customers to actually want what you have to offer. With video, you can also use personality to stand out from the crowd. You can use your video to share behind-the-scenes looks at your business, share stories from your team, or just let your personality shine through in brand new ways.
Video is Convenient
As mentioned before, video is especially effective for reaching out to many people at once. But it’s not just a one-time event. Video is something that can be accessed whenever and wherever you have an internet connection. That means that you can reach people no matter what they’re doing, when they’re doing it, and where they are doing it. It’s not something that can be ignored or blocked out by other things happening in a person’s life. Video is especially convenient because it’s an accessible form of content. It doesn’t require a ton of research to figure out what type of content your audience would find interesting. You can just use your knowledge of your customers to create something that’s funny, informative, or just interesting in general.
Video Shows your Brand’s Voice
When it comes to video marketing, you want to make sure that you’re accurately representing your brand. When you use video, you can show potential customers what your business actually looks like and what your team members actually sound like. It makes your company look like a brand instead of a group of people trying to sell you something. With video, your brand’s voice can shine through in a variety of ways. You can use video to demonstrate your product or service by filming actual customers using it. You can also use video to demonstrate the company’s values or core philosophies. You can demonstrate how your company helps people or solve problems in a unique way.
Videos Build Brands and Cultures
Video marketing is more than just a tool for building brands. It can also be used to build cultures within and between communities. Brands that have video cultures use their videos to create a feeling or emotion within their audience. Video marketing is a great way to create a positive feeling within your community. You can do this by sharing stories from your team, incorporating themes from your community, or creating a feel-good video around a charity or cause that matters to you.
Video Is entertaining
People are busy. They don’t always have time to read through lengthy paragraphs of text in emails or on social posts. With video, people can consume content quickly and easily. They can choose to watch, listen, and even pause the video if they have somewhere else they need to be. Video is also known as the “gold standard” of content because it’s rich in visual information and easily digestible. For example, you can use a tool like Screenflow to create professional-quality videos at a fraction of the cost it would take to shoot and edit photos and videos by hand. Plus, adding text or voice-overs is as easy as clicking a button. Video marketing is a great option for businesses in New England. These are just a few of the many reasons why this type of marketing is so effective.
Want to learn more about strategic video marketing?
Collective Thought Media is ready to help guide your brand,
business or organization twoards a successful video marketing campaign.