Video Campaign Planning

With all of your creative assets reviewed and up to date, we can begin the planning phase of your video campaign. Our campaigns are focused on three main points: first identifying your key target audience and conversion goals, second to generating memorable and engaging creative direction and scripting, and third is selecting which media channels we’ll use to reach your audience. By having a comprehensive video campaign plan, we can ensure that your media is targeted to your audience with a focused message and channel of distribution.     

Determining your target audience and conversion goals.

At the heart of every video marketing campaign are two things: the target audience you’re trying to reach, and the action steps that you want them to take. By successfully identifying the demographics of the desired audience, you can then use that profile to guide both your creative direction and your targeted online advertising. Once you know who you want to talk to, you can define what will count as a conversion to track the effectiveness of your campaign. 

Generating memoreable & engaging creative and scripting.

This is one of the most important aspects to your campaign, and requires significant consideration and planning. By drawing upon your target audience demographic and conversion goals, we can draft a creative treatment and script that aligns with your brand with it’s goals. Often times one single effective creative idea can drive an entire campaign. By concentrating on a narrative story and your key objectives, we’re able to form ideas into reality. 

Select your media channels to distribute your video content.

Understanding all of the online & broadcast opportunities available is hugely important for the successful distribution of your campaign. Assets can be created with specific delivery requirements in mind, such as various aspect ratios to cover both traditional 16:9 broadcast, and a variety of ratios for web/social, such as 1:1, and 9:16. With the chosen distribution channels confirmed, we can capture footage in the necessary formats during the production phase.